A decade
of work.
Not talking points.
Joy speaks from real experience rather than a point of view assembled for a keynote. Audiences walk away with frameworks they can use because she built them in real programs first.
She talks about the creator economy from experience: she helped build it.
Joy has managed over $100 million in influencer spend, worked with more than 60,000 creators, and is currently responsible for the success of 1,400+ customers at CreatorIQ. When she talks about what works and what doesn't, it comes from a decade of firsthand experience, not a report she read.
She has also built her own TikTok audience of 60,000+ people around candid, data-informed content about the business of influence. She knows how to talk to an audience.
Where Joy
Has Spoken.
Upcoming
CES · Creator Space
Upcoming Speaking Event...
Upcoming
Transformational CMO Assembly
Upcoming Speaking Event...
2027
CES
Emcee
Mar 2026
Morning Brew · Revenue Brew
The Evolution of Influencer Marketing
Apr 2026
Cosmetic Executive Women · Future Beauty Summit
Creator Marketing & Community in Beauty
Jul 2026
MAD//Fest
"The Human Touch" in a Creator-Led World
2025–26
CMO Alliance
Building Creator Programs at Enterprise Scale
2025
Transformational CMO Assembly
Redefining Brand Safety & Suitability for Creator Media
2025
Celsius
Creator Marketing & Brand Strategy
2025
NAB Show · Creator Lab Theater
Creator Marketing at Scale
2025
Women's Leadership Conference
Building a Career Without a Playbook
2026
Shorty Awards
Judge
2024
Women's Leadership Conference
Building a Career Without a Playbook
Ongoing
USC · Guest Lecturer
Creator Economy & Influencer Marketing
Ongoing
Earned by CreatorIQ
Co-Host · 200+ episodes
MAD//Fest —
Old Truman Brewery
Joy took the stage at one of Europe's most respected marketing festivals, joining the global conversation on authentic brand relationships in the creator economy.
MAD//Fest brings together over 5,000 senior marketers from global brands and agencies. Joy's inclusion reflects her standing as one of the most credible voices in creator marketing.
What Joy Speaks On
From Proving It to Scaling It
Joy started her career convincing brands that creators were worth the investment. A decade and $100 million later, she talks about what it takes to run creator programs at enterprise scale: the infrastructure, the measurement, and the maturity model most brands are still missing.
Ambassador Programs That Go Beyond the Post
Huggies' "We Got You Baby Crew," its first long-term creator ambassador program, didn't start with a brief. It started with a question: what does an ongoing community of trusted voices look like for this brand? Joy walks through how to think about creator programs built for longevity, beyond reach alone.
Creators as Cultural Storytellers
For Kellogg's Rice Krispies Treat Sleepover and other cultural programming, Joy helped demonstrate how creators could move from being amplifiers of brand messages to the center of a brand's larger cultural story. This talk explores what that shift looks like in practice.
If This Industry Is Serious, It Needs to Act Like It
The creator economy is becoming a legitimate economic and cultural force. Joy makes the case that it now deserves the same level of strategy, infrastructure, journalism, and institutional thinking that traditional media has always had. She explains what that means for brands, creators, and the people building careers within it.
Where Beauty Brand Equity Is Being Built
Informed by work with L'Oréal, NARS, and Space NK, and her appearance at Cosmetic Executive Women's Future Beauty Summit, Joy talks about where creator trust is being earned in beauty. She explains what brands get wrong when they try to buy it instead.
Building Without a Playbook
Joy is a first-generation professional who reached VP level in an industry that didn't have a defined career path when she entered it. This talk is for people who are building careers in emerging industries where the rules haven't been written yet, and aren't sure whether that's a problem or an opportunity.
Bring Joy to
your stage.
Joy speaks at industry conferences, corporate summits, brand events, and leadership sessions across North America and Europe.
Email: joy@thehouseofjoy.net