JoyOsinloye
“She didn't just watch the creator economy grow. She helped build it.”
— $100M+ in influencer investment · 60,000+ creators · 10+ years
- Revenue Brew · NYC 2026
- CEW Future Beauty Summit · London 2026
- MAD//Fest London · July 2026
- Transformational CMO Assembly · Nashville
- Earned Podcast by CreatorIQ
More than $100 million in influencer investment later, she's still focused on the same thing.
Joy Osinloye has spent more than a decade building the creator economy from the inside, before it had infrastructure or institutional respect. She started her career when “influencer” was still something marketers had to explain. She spent the years since making sure they don't have to anymore.
- VP, Customer Success North America · CreatorIQ · 1,400+ customers
- USC Guest Lecturer · 2026 Shorty Awards Judge
- Co-Host, Earned Podcast · 200+ episodes
- Airbnb · Huggies · L'Oréal · Adobe · Kellogg's · Amazon Studios
Responsible for the success of more than 1,400 customers.
CreatorIQ is the leading operating system for creator marketing. As VP of Customer Success, North America, Joy is responsible for the creator programs behind brands like Airbnb, Huggies, L'Oréal, Adobe, and Kellogg's.
She started her career convincing skeptical brand teams that creators were worth the investment. Today she's building the infrastructure to run those programs at scale.
$100M+
In influencer spend managed
60K+
Creators worked with directly
1,400+
Customers at CreatorIQ
10+
Years building the creator economy
A few brands Joy has built creator programs for
- Airbnb
- Huggies
- L'Oréal
- Adobe
- Amazon Studios
- NBA
The creator economy is becoming a legitimate economic and cultural force. It deserves the same level of strategy, infrastructure, and institutional thinking that traditional industries have always had.
From New York to London, talking about what's happening.
Revenue Brew. MAD//Fest London. Cosmetic Executive Women. CMO Alliance. Celsius. Joy speaks from a decade of firsthand work. Audiences walk away with something they can use.
Earned by CreatorIQ
Earned is CreatorIQ's executive platform for honest conversations about what works, and what doesn't, in modern creator marketing. Joy hosts alongside industry leaders, 200+ episodes in.
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Speaking, consulting, brand partnerships, or media. Joy reviews every inquiry personally.